A QR code is a specific matrix barcode – ranging from the size of a piece of paper to the size of a penny – that is easily readable by smart phones. Once a smart phone scans a QR code, the customer can receive various mobile and friendly web resources that are relevant to that particular QR code. Resources include: emails, links to web pages (personalized URL's), special deal offerings, videos and more. The best part is that QR codes can be used virtually anywhere, making them applicable to every medium used in a marketing campaign.
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